Service Design distilled into a barebones logical sequence:
- Goals (required for organizational flourishing) — “To help our organization flourish, what do we need to achieve?”
- Behaviors (required to achieve goals) — “To succeed, what do we need people to do?”
- Motivations (required to produce behaviors) — “How do we get people to behave as we need?”
- Experience (required to occasion motivations) — “What experience will occasion the motivations and motivate needed behaviors?”
- Service system (required to deliver experiences) — “What do we put in place to make this experience happen?”
- Capabilities (required to operationalize service systems) — “What must we as an organization be able to do to enable this delivery system?”
- Roadmap (required to implement capabilities) — “In what order do we develop the required capabilities?”